Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how bmdriving.co.uk ("we," "us," "our," or "the Site") collects, uses, and protects your personal information when you visit our website and interact with our Mecca Bingo affiliate content. We are committed to protecting your privacy and ensuring transparency about our data practices.

Information We Collect

We collect the following types of information:

• Personal Information: Name, email address, and other details you voluntarily provide when contacting us or subscribing to our mailing list.
• Technical Data: IP address, browser type, device type, operating system, and referring URL when you access the Site.
• Cookies: Small files stored on your device to remember preferences and track your activity (see Cookie Policy below).
• Usage Data: Pages visited, time spent on the Site, links clicked, and interaction patterns to understand user behaviour.

How We Use Information

We use collected information for the following purposes:

• Analytics and traffic monitoring to improve Site performance and user experience.
• Affiliate tracking and commission attribution for Mecca Bingo and partner operators.
• Sending marketing communications and promotional updates (with your consent).
• Detecting fraud and ensuring Site security.
• Complying with legal obligations.

Cookie Policy

We use cookies to enhance your experience. Cookie types include:

• Essential Cookies: Required for Site functionality.
• Analytics Cookies: Track user behaviour and Site performance (e.g., Google Analytics).
• Affiliate Tracking Cookies: Monitor referrals to Mecca Bingo and partner casinos for commission purposes.
• Marketing Cookies: Enable personalized advertising and retargeting.

You can control cookies through your browser settings or opt out of non-essential cookies by using cookie management tools. However, disabling certain cookies may affect Site functionality.

Third-Party Links

The Site contains links to Mecca Bingo and other casino/gambling affiliate operators. We are not responsible for the privacy practices, terms, or content of third-party websites. We strongly recommend reviewing their privacy policies before providing personal information or playing on their platforms. These operators may collect and process your data independently of our Site.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to:

• Access personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data (subject to legal exceptions).
• Object to or restrict processing of your data.
• Data portability (obtain a copy of your data in a structured format).
• Withdraw consent at any time.

If you are located in the United States, you may have rights under the California Consumer Privacy Act (CCPA). If you are in other jurisdictions, your local privacy laws may apply.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Analytics and usage data are typically retained for up to 12 months. You may request deletion of your data at any time, subject to legal obligations.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or require further clarification, please contact us at:

Email: [email protected]

We aim to respond to all privacy requests within 30 days. If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Please note: This website is an affiliate service for gambling/betting operators. Gambling can be addictive. If you need support, please contact GambleAware or the National Problem Gambling Clinic.